Kmart‘s clever marketing campaign using punny and slightly-inappropriate plays on words has gone viral… again. Last month’s “Ship My Pants” video has totaled over 17 million views. It looks like their newest ad, “Big Gas Savings,” is on the same track with 1.4 million views in less than two days.
Kmart has also been successfully marketing to the Twitterverse again with the hashtag #BigGasSavings.
Viral of the Day: Kmart’s follow-up to ‘Ship My Pants’ - youtu.be/m1yir-p68xM Great work by @draftfcb #biggassavings
— Matt & Dave (@akacreatives) May 24, 2013
Who doesn’t love a good play on words?Thanks to @kmart #BigGasSavings, I may just #Shipmypants
— Elizabeth White (@bethhhwhiteee) May 24, 2013
At it again. @kmart releases tongue-in-cheek #BigGasSavings ad. “I think that’s great,” says @mlauer. on.today.com/13NrQBI
— Howard Riefs (@hriefs) May 23, 2013
Loving Kmart’s newest, borderline inappropriate ad. Totally solves some big gas problems. youtube.com/watch?v=m1yir-… #biggassavings #Kmart
— Caroline Evans (@carolineemarie) May 24, 2013
What’s next, a Sofa King sequel?