As we said elsewhere, the Internet has exploded with hate for Abercrombie and Fitch‘s CEO, Mike Jeffries over recent comments about overweight people. However, as the people of the interwebs are fond of doing, they have turned hate into constructive action. Greg Karber, for one, seeks to “readjust the Abercrombie and Fitch brand” by redistributing the so-called “cool” clothes to homeless people.
Reddit, Imgur, and Twitter are rallying around the cause, and it’s only a matter of time before #FitchTheHomeless begins trending.
Wishing I had some Abercrombie clothes to donate to the homeless!#fitchthehomeless huffingtonpost.com/mobileweb/2013…
— Claire Lefkowicz (@theycallmecare) May 15, 2013
